For Fuel Centers, Digital Media at the Pump Boosts In-Store Sales
In today’s digital world, Americans have grown accustomed to consuming digital media practically everywhere - with signage in stores, airports, stadiums, metro stations, and even bus stops that now have the capacity to broadcast content to waiting passengers. Another popular frequented area that serves as an excellent space for displaying media – fuel centers. Automobile drivers filling their cars at gas stations make great audiences for convenience stores looking to show advertisements and promotions. Broadcasting media at the pump gives c-stores a tremendous opportunity to lift in-store sales and establish brand loyalty. Engaging customers at the pump with vibrant media displayed on large, colorful screens drive foot traffic into c-stores and has demonstrated the ability to increase the sale of promoted items by an impressive 39%.